I was tasked with refreshing the Steiger International brand, while keeping the integrity of the original logo and overall intention of the brand. The organization evangelizes to young people around the world in relevant ways, staying current with art and culture that connects the global youth.
I introduced a strong brand color palette that didn't exist before, which is able to flex across several countries and cultures.
Additionally, I took advantage of the diagonal mark from the logo and used it as a framing device for imagery and repeated the mark for data visualization and pattern elements.
To finish out my pitch, I created mockups of potential design solutions using all the elements from my concept.
