I was tasked to create a logo, visual identity and range of tactics for a mental and spiritual health non-profit.
The cage mark from the logo went through many iterations, ultimately ending up as a hand drawn element to convey a personal touch, displaying imperfections that everyone has, especially while pursuing freedom from trauma and oppressive emotions. To compliment this imperfect element, the color palette and font selection lend themselves to a professional and warm tone for the brand, bringing balance to the identity conceptually.
